“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” Mark Zuckerberg said through his Facebook apology. When dealing with a crisis one of the best things you can do is own up and take fault for what has happened. Zuckerberg does this and not only does he own up to the fault, but he always says that if they can’t get it right then they are not the right people to serve the online community. He also went on to said that they are taking action to ensure that this will not happen again. He admits that they need to step it up and do more. This speaks volumes about his character with him taking full responsibility.
Zuckerberg was right to do a timeline to show transparency with the Facebook community. I think this was another very good move for him to do. On top of everything else I have mentioned, he also continues in trying to move forward in the direction to fix what has happened by outlining what needs to be done next in order to move forward and ensure this will not happen again. He moves into closing his post saying, “I started Facebook, and at the end of the day I’m responsible for what happens on our platform. I’m serious about doing what it takes to protect our community.” Again, this speaks volumes about the kind of man he is. When apologizing, the user has to make sure they are using the right platform to get the apology out there. In this case Zuckerberg posting on his Facebook is the perfect platform considering what has happened. Overall, I thought the apology was a good one and that most people would receive his apology very well.