Virtual reality or augmented reality? The choice is yours, but augmented is stepping up and stepping in. The difference between the two is that virtual reality is able to transpose the user. In other words, bring us someplace else. While augmented reality takes our current reality and adds something to it, it does not move us elsewhere. It simply “augments” our current state of presence, often with clear visors.
Augmented reality is a great new way to do a public relations campaign. For example, Pepsi transformed an ordinary bus shelter in London into an interactive marvel using augmented reality. This augmented reality is a great way to strategic plan and lead up to a product release or getting publics involved. This keeps people wondering because this is a new unique way that provides memorable interactions.
Another way augmented reality is a great route to go is that is it affected in everyday use. Ikea has introduced their new app called “Ikea Place.” In the app, you scan the room you are in and can add furniture and décor to see what your room would look like. There are also similar augmented reality apps for clothing as well. This is not only a great way for publics to experiment with different items but also for public relation practitioners to experience and learn from the publics’ choices. In the public relations field, augmented reality is making break-throughs.