Was the Facebook Apology Enough?

“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” Mark Zuckerberg said through his Facebook apology. When dealing with a crisis one of the best things you can do is own up and take fault for what has happened. Zuckerberg does this and not only does he own up to the fault, but he always says that if they can’t get it right then they are not the right people to serve the online community. He also went on to said that they are taking action to ensure that this will not happen again. He admits that they need to step it up and do more. This speaks volumes about his character with him taking full responsibility.
Zuckerberg was right to do a timeline to show transparency with the Facebook community. I think this was another very good move for him to do. On top of everything else I have mentioned, he also continues in trying to move forward in the direction to fix what has happened by outlining what needs to be done next in order to move forward and ensure this will not happen again. He moves into closing his post saying, “I started Facebook, and at the end of the day I’m responsible for what happens on our platform. I’m serious about doing what it takes to protect our community.” Again, this speaks volumes about the kind of man he is. When apologizing, the user has to make sure they are using the right platform to get the apology out there. In this case Zuckerberg posting on his Facebook is the perfect platform considering what has happened. Overall, I thought the apology was a good one and that most people would receive his apology very well.

Augmented Reality and PR

Virtual reality or augmented reality? The choice is yours, but augmented is stepping up and stepping in. The difference between the two is that virtual reality is able to transpose the user. In other words, bring us someplace else. While augmented reality takes our current reality and adds something to it, it does not move us elsewhere. It simply “augments” our current state of presence, often with clear visors.

Augmented reality is a great new way to do a public relations campaign. For example, Pepsi transformed an ordinary bus shelter in London into an interactive marvel using augmented reality. This augmented reality is a great way to strategic plan and lead up to a product release or getting publics involved. This keeps people wondering because this is a new unique way that provides memorable interactions.

Another way augmented reality is a great route to go is that is it affected in everyday use. Ikea has introduced their new app called “Ikea Place.” In the app, you scan the room you are in and can add furniture and décor to see what your room would look like. There are also similar augmented reality apps for clothing as well. This is not only a great way for publics to experiment with different items but also for public relation practitioners to experience and learn from the publics’ choices. In the public relations field, augmented reality is making break-throughs.

If You Only Knew

Freshman Con, you are so young, yet you think you’re so grown. You have moved for the first time in your life. You have brought everything little ole’ Ariton has taught you to Auburn. You don’t have your mama as a teacher anymore. You don’t have your little brother down the hall from you. You and your friends have moved on to this next chapter in life. You have left everything you have ever known.  

You are going to want time to stop once you’re finally in your senior year. You are going to wish you could be 18 starting this journey all over again. So be present where you are and with who you are with. That is my first piece of advice to you as older Con. You are going to meet so many great people on your new journey. You will meet girls who will be your bridesmaids (Shout out to Sam Ahl, Rileigh Eaton, Sophie Zavaleta, Lauren Barnes, Kathleen Ford, Amanda Loyal, Samantha Heckman, Mary Beth Wates, Sarah Kate Barrett, Savannah Saunders, Elle Turner and Taylor Jordan). Also, you will meet guys who will be like brothers to you. You will find your family away from your family. So don’t fret; you will becoming a pro at making friends. 

Don’t rush through your experiences. I know you are going to want to rush through your week to get to the weekend, but the week nights are just as fun, too. Your friends and you will have Fam Din night. You and the girls will do your quiet time together on some mornings. You and your friends will study at Ross House on the week days then have game nights on the weekends. Enjoy the short car rides and sing-alongs with Sam to get food or Starbucks. Enjoy going to the rec with Rilo to workout. Enjoy Stephen being at your house every day or his calling every day. Enjoy leading small groups with MB, SK and Sav. You don’t know this yet, but you are going to change many girls’ lives. Enjoy being a 252 leader because your junior year, you will meet some really great people. Enjoy being outreach leader your senior year, serving and leading with your best friends. Soak up all these memories and moments, and don’t let anything pass you by, even the things you don’t see coming or never thought would happen. Believe me, they happen, and when you get to your senior year, will you know exactly what I am talking about. I don’t want to spoil the big surprise for you. Just remember when you’re frustrated God has got this for you, and when you will pray and ask him questions, he makes those decisions based on what He knows because He sees the big picture and makes decisions based on eternity. So rest in that.  

You’re not going to please everyone. Say it to yourself. Make a sticky note and put it somewhere (side note: those will become your thing). I get it. Believe me; I really do, but you will learn that people are hard to please. People expect so much from you. You are going to try to juggle it all, and girl, you do it pretty gracefully if I do say so myself. But there will be times when you just can’t make everyone like you and that’s okay. I honestly don’t think that you’re meant to like everyone or you’re supposed to be friends with everyone.   

Con, you are about to learn so much about life and about yourself. I know you are hurting from the death of our sister, but God will mend your heart. Not only will he pick up the shattered pieces left from death as well as from a boy who didn’t deserve you (don’t ruin your Bible by letting Nathan write in it or highlighting his verses too), but He will pursue you. You will go from religion to developing a relationship with Jesus. From all of this having had happened, you will learn to live passionately and love even more passionately. Life is short, so you learn not to take anything or anyone for granted. Jesus will become your constant, but go ahead and jump start a relationship with Him in your life. At the end of the day when it is all said and done, all you will ever really need is Him. You will have so many moments in your life where you will see God move for you and through you, so start now.  

These past years is what has molded you into the young woman you are today. You know right from wrong, so follow your gut. Don’t second guess yourself unless you have a good solid reason to. God has given you discernment, and you will learn how to use it throughout these years. You’re a knower, Con, so be confident in that. People are going to come to you to listen to them. They are going to want your advice and want you to solve their problems. You’re going to listen and give your advice, but just keep in mind that your sanity is important too. Yes, you are going to help so many people, but you have to take care of yourself, too. Remember, sometimes it is okay to be selfish. Sometimes, you just have to take care of yourself. You will learn this the hard way from sleep deprivation. So, note to self: you are not indestructible. You can help people, but at the right time, you need your sleep, contrary to what people think. Also, everything is not for you to say yes to. This is going to be hard to hear, but you cannot say yes to everything. You will read a book named The Best Yes; go ahead and read it early so you can save yourself.  

So, freshmen Con, this is just the beginning of another chapter God is writing for you. Cling to Him and the people He gives you to do this life with. Take the time to write your calligraphy and make sticky notes. Stop to listen to people’s stories and share yours. Make time to slow down to have morning coffee with our mama on Saturdays or the girls, whether you’re in Auburn or Ariton; take time to be able to laugh, dance, and have heart-to-hearts with our sisters, time to be able to talk to our brother and watch him step into his calling and purpose, time to be able to catch up with the wolf pack. I hope we experience life outside of the routine. I hope that in all we do, we radiate Jesus through and through.

Word Clouds

Word clouds are very useful and beneficial visual tool. They are made and generated based on how many times the word is used in the article. Since I had a topic that was in the political area, I chose to use the colors of red and blue when designing my word cloud. After my online word generator calculated the words and the count for me, I got to move words around and place them. The bolder words are the words that were used most frequently while the smaller words were used less. I chose to use the shape of a “thumbs up,” because we as Americans should be positive about the State of the Union Address. I thought the online generator was very user friendly. All I had to do was copy and paste the state of the union address into the generator and then hit calculate. It basically does all the work for you. After then, you style your word cloud the way you like. After viewing the results of my word cloud image, I realized the words “America,” “Tax,” “Year,” “New” and “People” were the most used. This did not surprise me since this was President Trump’s State of the Union Address. To follow these words were “Family,” Congress,” “Country,” “Home” and “Job.” Those were not to my surprise as well since he should have talked about all of those things. I think these are great tools to use because it reveals the main points and keeps it to the essentials. In today’s world, we are all about fast and easy. With word clouds, you can quickly scan over the visual to get the point. They are also a way to engage your audience. Word clouds are simply fun to make and fun to use.

 

Niches Add Up

After watching Chris Anderson’s TED Talk on technology long tailing, I now have a greater understanding of the term. Long tailing is used to refer to the large number of products that sell in small quantities, as contrasted with the small number of best-selling products. Throughout the video, he goes into detail about forecasting technology trends. How we can predict the future technology? He explains that all technology goes through four stages. Well, at least one stage of the technology’s life. This will change the technology and the inflection points.

The stages will identify what the next chapter in that particular technology life is. The first stage is the critical price, which means the first stage it will fall below critical price. If it is successful, it then moves on to the next stage, the second, critical mass. Then displace another technology moving it again, making the third stage, another technology. The last stage is nearly free because the technology has commoditized.

He gives us the example of the DVD and how it went through all the four stages. Sony ends up losing market share and Apex gains it. Also, he gives us different technologies and where they are at in the stages. For example, gene sequencing and AIDS drugs are in the critical stage. Linux and Hybrid cars are in critical mass. The free is an economic force and the most interesting. Examples of this are storage being able to have every song you want on your phone and long-distance phone calls.

By listening to Anderson’s talk, I have realized how fast things evolve and change. Technology is constantly changing and improving. He talks about what Skype is in this TED talk, but now everyone knows what skyping is. “Anderson’s theory is that even though the products near the end of the tail do not, individually, sell well, when taken together ‘all the niches add up’” (Hindle). Long tailing will continue to move and change technology through the four stages. There will soon be a new phenomenon to give long tailing another boost towards another new technology.

 

Works Cited

Hindle, Tom. “The long tail.” The Economist, The Economist Newspaper, 5 Jan. 2009, www.economist.com/node/12762429. Web

Last Spring Break, Best Spring Break

Being a senior at Auburn University and being on the brink of entering into the real world, where I will have to learn how to adult, where I will have to establish myself professionally, where there will not be a week-long vacation that my friends and I take on whim has me focusing on my very last spring break. This one last spring break is going to be the best yet. To ensure that this one last time of spending the week getting tanned and laughing constantly will be the best, I have came up with the perfect plan.  

First, my friends and I had to figure out who all was going to go. So, we all got together, talked, and invited the other people that we would want to come. We ended up having fourteen of us going total, both boys and girls. Then, of course, the destination came next. We chose to keep this one last spring break a classic with going to good ole Destin, Florida. After establishing our current situation and getting the room booked, we could move on to planning the fun stuff.  

Having fun and making the best memories is what the main goal of our spring break trip 2018 is! For us to achieve our main goal, we had to lay some ground work and establish some objectives. The first objective is there will be no arguing with each other the whole time we are at the beach. No matter how tired we get of each other, we need to remember that this is our last spring break together. Secondly, we will laugh constantly at each other, at other people and whatever dumb thing we end up doing through our week in Destin. Thirdly, we will take at least ten pictures together every day to document this one last bash.  

As far as strategies go, for the first objective, we will walk away if one of us starts to get irritated with another friend. Another strategy would be just dropping whatever conversation or action started the irritation in the first place. For the second objective, we will have the mind-set that we always have while together: be in a laughing mood. The strategy for the third objective is to have the camera with us at all times. Another strategy is being on the lookout for cute picture opportunities.  

Next, for my spring break plan comes the tactics. To follow the first strategy, we will use the tactics of after walking away to take some time to have for yourself, like going for a walk on the beach or whatever that particular person does to relax. The tactic for the second strategy will be making literally everything funny and our being goofy. However, this will not be forced because the best things happen naturally. The tactic for the third strategy will be to pose for every picture opportunity we see. We also will all rotate out of who took the picture so everyone will be in a bunch.  

With every good and perfect plan comes the evaluation stage. I would evaluate this whole spring break trip by the memories made, by the pictures we all have to look back on, by our sun-kissed skin that we got while laying out all day, by remembering the conversation had and laughs that took place, and by looking back and realizing that nobody had a heated moment. Plans sometimes have to be altered when the ball gets rolling and if that needs to happen, we can make some adjustments, but regardless, this is going to be the last and best spring break of my college years!   

Rest In Reckless Love

It’s that time of the year again. We singles have made it through cuddling season and now into a new year, new us. We have the outlook and perspective that we are going to better ourselves, that we are going to be unstoppable, that no one or nothing is going to step into our lives to mess up this year. That is, until someone or something does. It’s different for everyone, but one thing that may be hitting you like a brick wall right now is your singleness. Matters that don’t help with the constant reminders of your being single is the one holiday that only people in relationships love, Valentine’s Day. The one day where everyone who has a significant other buys chocolate, flowers and diamonds. The one night where it is a national date night for couples. When my ex-boyfriend and I broke up and I spent my first in-my-face-you’re-so-single Valentine’s Day, it was hard. There was nothing my mama nor anyone close to me at that time could say or do to make it better since I had also just recently been through the death of my forever sister. I know I am not the only one who has been there nor am I the last one who will be there. So, today I am going to convince you that Valentine’s Day is not just a mushy holiday for people dating. Through different experiences in my life, I have learned to appreciate Valentine’s Day. This is the one day a year we set aside to tell people they are loved and cared about. You don’t have to be in a relationship to do that. Valentine’s Day is much more than just a boy showing up to your door with chocolate and flowers. It’s about telling your best friend you love her. It’s mailing your mama a homemade card in the mail since you have moved off. It’s Facetiming your siblings to laugh and have your heart restored. It’s ordering Marcos pizza and making a cookie log with your friends. It’s smiling at a stranger who passes you because you never know what they may be going through. It’s choosing not to fit the mold that people before us have set into place about what Valentine’s Day is or isn’t. You are the gatekeeper of your own heart and spirit. My prayer for you is that you be selective in what you allow in and out. It’s a day for love. To love yourself, to love the season God has placed you in—single or dating, to love your family and friends, to love the people who are sometimes hard to love. We don’t have to follow bandwagoners or try to fit social norms. This holiday can be whatever you want it to be. I have chosen to make Valentine’s Day a holiday that reminds me of the greatest of loves that changes everything. The love that pulls me in closer when I do feel lonely. The love that tells me I am wanted by the one and only King. The love that has been so good to me and cares for me endlessly. The love that knows no boundaries or limits. The most reckless and jealous of loves that’s what I want and what I choose. The most overwhelming of loves comes from our God. And whether you’re celebrating the holiday single or with the person I hope is your future husband, God has selected you for this season of life because He knows just what you need and when you need it. Rest and be overjoyed in the fact that He has set a time for everything. You are not celebrating Valentine’s Day alone. You, my dear sisters, are celebrating and have the greatest of loves.

Be Where Your Feet Are

This is a photo Rileigh Eaton in Positano, Italy.

“People view studying abroad in many different ways. I like to look at it as a trip full of tiny details and events that all come together to create one incredible experience,” says Rileigh Eaton, junior, majoring in Human Development and Family Studies with a minor in Social Work.

Rileigh was given the opportunity of a life time when the Lord specifically worked everything out that enabled her to live in Italy and travel the world for 12 weeks. She had always dreamed of studying abroad, but the actuality of that happening seemed nonexistent. For her, it was more than the experience; it was to expose herself beyond her little Alabama bubble that she has lived in and place herself outside of her comfort zone.

Italy was truly life changing for Rileigh. She not only learned a lot about new cultures but about herself as well. She immediately realized that when leaving your comfort zone the things you think you know about yourself are definitely tested. On her trip she said, “I was tested on things such as worldly knowledge, patience, adaptability, and many more, but it is also where you can improve on the things you find yourself lacking.” She learned that getting lost can sometimes be a good thing. She said, “When navigating foreign streets with no clue where you are and you take a wrong turn, the best memories are created.”

The Lord also moved in her life through her 12-week experience. There was one weekend when she was visiting Barcelona, and her purse was stolen, along with many valuable possessions. Little did she know that is where the Lord would move through her. “He humbled me and hit me hard with the realization that things are temporary. Things can be replaced. Things are fleeting. Things do not define who you are. Life isn’t about things; it is about much more. It’s about people: the people who will walk around the city searching for a police department with you, the people who will cry when they have to leave you behind in a country, and the people who will give up all their resources to make sure you are safe. It’s about being grateful for the things you do have and not what you don’t. The situation was definitely not ideal as I was stranded in Barcelona and running around like a maniac trying to get back to Italy, but through the chaos, God showed up and reminded me of so many things I needed to hear,” says Rileigh.

Photo of Rileigh at Tivoli Gardens in Rome, Italy.

There are not words or single sentence to sum up her experience. For Rileigh, studying abroad is getting locked in the airport bathroom minutes after arriving in Rome due to the fact that the knobs and locks are completely different in Italy. It is ordering a latte just to receive a glass of steamed milk, no coffee, and a few laughs.

It is crying in a lunch spot in Ariccia because she accidentally ordered pasta that she can’t eat because she is gluten intolerant. It is having a sweet, sweet family sitting behind her and her friends at lunch translating to the waiter what happened, paying our bill, and showering them with love. It is 22,000 steps taken a day while touring multiple sites. It is running into the same family who helped them at lunch again in a small town in Castle Gandolfo.

It is eating a bowl of Paella as big as the table entirely in Barcelona. It is dancing around La Sagrada Familia. It is watching in awe a true Spanish Flamenco. It is running in the pouring rain while laughing hysterically to get to dinner on time. It is getting your entire bag stolen at Starbucks. It is saying “my bag is gone” until everyone finally understood. It is laughing in the police station because there is nothing you can do about it. It is crying when two of your friends leave you in the airport in Barcelona because no airline will let you fly. It is the friend who chooses to get stranded with you in Barcelona and helps you figure everything out.

Photo of Rileigh in Lucerne, Switzerland.

Her advice is, “If you feel called to study abroad, do it! Take a leap of faith and go explore the world. There are so many places to explore, so many people to meet, and so many things to learn,” says Rileigh.

A Positive Perspective

 

Freshman, Josh Maio, From Skipperville, Alabama.

Being a freshman is a rite of passage. It is not by any means an easy transition to come through. The bad thing is that it is irresistible, unless college is not the path you take.

Freshman Josh Maio, who is a pre-business major, has transitioned from his graduating class of 50 to Auburn University exceptionally well. Josh is from small town Skipperville, Alabama, where there is a school that has rebel pride roaming the halls and a single gas station for those kids to get cheese sticks to munch on and gas to fill up their vehicles to ride the roads.

Coming to Auburn was a huge life decision for Josh to make. He almost did not even come to Auburn. Josh received a scholarship from Troy University, but there was something about the Plains that was pulling Josh to come.

“I can’t even make sense of the feeling Auburn gave me, but it is great and I love Auburn,” says Josh, I remember thinking to myself, “I want to be here and make a difference here.” Josh wanted to bring his passion and faith to Auburn University and that he did.

Josh serving on the Church of the Highlands Outreach Team.

Josh was anxious to move from everything familiar and comfortable to come into this new big world of the uncomfortable and unknown. He was not going to let feelings of fear creep in and take over, though. Josh had decided that he was going to make the most of this season in his life whether it went well or went terrible.

He has been a freshman who would not back down. Most people step into freshman year confused and unsure of who they even are, but for Josh that’s not the case. He came to Auburn solid in who he is and who he wants to be here. Josh doesn’t let people or situations waver his opinions on things. He stands up and firm for what he thinks and believes.

His first week here, he decided that he was going to dive right in and find his people, which he did. Josh attended the ONE College Ministry service on that first Thursday here, where he met three of his best friends and got connected in the church.

“This place has become my home-away-from-home. I would never tell my mama this, but every time I have to go back home I get down in the dumps. I hate leaving my family here that is made up of friends who are irreplaceable,” says Josh.

Fresh meat, Josh, is now involved in two small groups with Church of the Highlands, Emerge Auburn, Church of the Highlands Outreach Team and Infuse Teams. Not only is Josh involved, but he has kept his life balanced, which can feel and be impossible freshmen year. He has been diligent in setting a time for friends, a time for school, a time for quiet time in the morning, a time for working out, and time for all his extracurricular activities.

Josh has been so intentional about working hard to make good grades and connecting with people that everything for him as fallen perfectly into place. He says, “I have worked hard and had to discipline myself, but honestly I owe it all to the big man upstairs. Without Him, I would be nothing.”

Josh with friends at Toomer’s Corner.

Josh’s freshmen year has been one of the best seasons of his life. What he thought would have been a transition that would have and could have been unbearable has been something so great that he will remember forever.

The one thing that Josh says has helped in his Freshman year is, “God and the great community I have surrounded myself with at Highlands. If I could give any advice to freshmen, it would be to get connected with a good group of friends. Mine have done wonders for me so I know yours will do wonders too!”

Maybe Some Of Our Past Should Define Us

 

Kathleen Ford, sophomore, majoring in Human Development and Family Studies.

When Kathleen Ford, sophomore, majoring in Human Development and Family Studies with a Child Life Concentration, decided to come to Auburn little did she know the effect she would have on Auburn’s campus by being selected for the position as her sorority’s chaplain.

To go back a little into Kathleen’s story, she was in the seventh grade when her friend invited her to go to a summer camp called Doe River. A small Christian camp in Elizabethton, Tennessee, it runs high adventure and outdoor activities alongside service and discipleship training through offering camp for guest groups during the year and kids during the summer. Young 14-year-old Kathleen fell in love with Doe River.

After that summer, she returned every year throughout her middle school and high school years. Doe River had a huge piece of Kathleen’s heart, and eventually, when she was old enough, she returned as a staff member as a camp counselor for the past two summers. “There is just something so special about Doe River. When I went for the first time, there was a pull on my little 7th grader heart, and the pull has just gotten stronger since then,” says Kathleen.

Kathleen at Doe River with other camp counselors.

Fast forward to 20-year-old Kathleen who is the Chaplin of her sorority, Kappa Kappa Gamma. She has held this position for the past year and has gotten to use the skills and gifts God has taught and given her. Kathleen says, “Doe River has taught me so much, and I have grown so much through being there. The really cool thing is that now I get to use everything God taught me at Doe River and use that at Auburn in my sorority.”

Kathleen has learned a lot and changed for the better through being chaplain. The position has challenged her faith by pushing her to be the best she can be in her walk with the Lord so that she can build the Kappa girls up in their faith to the best of her abilities. It has challenged her in the best ways, to make herself better, so that she holds herself to a higher standard so that other girls see a good example of Christ.

Kathleen with her Kappa family at Initiation.

Her greatest reward of being chaplain has been the one-on-one conversations. There were so many times where girls wanted to meet one-on-one or just one girl showed up for Bible study, and those turned in to the most intentional, fruitful, and encouraging conversations. She says, “That meant more to me than having a ton of girls show up for Bible study.”

Kathleen has gotten to have a positive effect on the girls in Kappa. She has enjoyed being able to help individual girls grow because then they can go and have impacts on their friend groups and be motivated more in their own walks with the Lord. “I loved getting to pour into the chapter as a whole through weekly devotions, and I especially loved just being someone the girls could come to any time they needed someone and just being someone who stood for Christ,” says Kathleen.

Kathleen at Kappa Recruitment 2017 with sisters.

“Everything that happens in life—a trial, an achievement, or a lesson–sets us up for future things in life,” says Kathleen. Little did she know back in the 7th grade the purpose God had for her through Doe River. She didn’t know what all He was sowing and continues to sow for His kingdom.